Meet the Founders

Dr. Mohammed Anabtawi
Dr. Mohammed Anabtawi - Co-Founder, Product Creator & Dad
Hadeel Anabtawi - Co-Founder & Daughter

Our Mission

To be the leading driving force of change in the supplement industry; to create entirely natural products that treat the cause and not the symptoms using ingredients of exceptional quality supported by science. Personalized service and building long-term relationships with our customers are our focus.

Our Core Values

  • TRANSPARENCY: communicate both internally and externally with complete openness, honesty, and respect.

  • PASSION: enthusiasm is infused into everything we do.

  • COMMITMENT: we build long-term relationships with our customers, our team and our suppliers.

  • UNIQUE: our products are distinctive and innovative, and our mantra is ‘why not?’

  • ACCESSIBLE: as a family run company we are approachable, open-minded, and very hands on.

The Story

Originally built out of a personal need, Strength & Spices is now a family-run UK & Cyprus based company providing 100% natural vegan food supplements.

Dr. Anabtawi put his Ph.D. in Chemical Engineering, research experience and advanced nutritionist diploma to good use! The first-born creation was the 23-ingredient, (now known as) the Memory Booster product.

He noticed personal memory improvements immediately and gave samples to friends and colleagues. When re-orders were made, the realization was that so many other people could benefit too. Next came a (now Amazon’s Choice) formula for joint pain and inflammation, then a multi-vitamin immune booster. Thus, Strength & Spices was born!

Three billion people currently do not get adequate nutrients to sustain their body from diet alone. Therefore, food supplements become necessary. Our natural food supplements are a rich and concentrated source of nutrients, bridging the gap between what your body needs and what your diet provides.

We desire to keep people empowered and fit for their daily routines. We help people maintain their health status without relying on synthetic medications or addictive drugs with detrimental side effects.

Finally, to serve our esteemed customers uniquely, long-term relationships are built through one-on-one consultations to understand specific needs and any vitamin and mineral deficiencies. From there, we can discuss the right product from our range, or even create a personalized mixture just for you.

Our Promise

We never compromise on quality. Our own specially created ingredient blends are 100% natural, safe, and effective. Our products are made with the highest quality ingredients that are naturally sourced from all over the world. All products include the 20 standard amino acids and are: